DNC's First Ad Buy of the Cycle is...en Español

File this under things we didn't see coming:  the DNC released their first ad of the cycle, ‘En Quien Confiar’ a Spanish-language spot clearly intended to counter the Crossroads GPS buy.

If you ask me, this is a pretty boring, standard ad.  The value isn't so much in the content (it reads like a book report on the Obama administration) but in the strategic decision to invest in outreach to this important growing electorate.  

Here's a translation of the ad:

CG: REPUBLICAN ATTACK AD
VO: Behind the ads that pretend to care about our children…
CG: REPUBLICAN AGENDA: END MEDICARE GUARANTEE / TAX CUTS FOR THE RICH
VO: It’s the Republicans who would end the Medicare guarantee while protecting tax cuts for the very rich.
CG: OBAMA RECORD: INSURANCE FOR OUR KIDS
VO: It was the President who extended health insurance to our children…
CG: OBAMA RECORD: FINANCIAL AID FOR STUDENTS
VO: Financial aid for students…
CG: OBAMA RECORD: MIDDLE-CLASS TAX CUTS
VO: And cut taxes for the middle class.
VO: We know who to trust, and who we can’t.  Because it’s our job to protect our families.
VO: The Democratic National Committee is responsible for the content of this ad.