NDN Blog

New Tools Campaign on MyDD.com

The media firm Macwilliams, Kirchner and Sanders is blogging this week on MyDD about cable and politics, and we're prominently mentioned.  If you haven't seen it before, make sure to check out the Buy Cable paper, part of the New Politics Institute's New Tools series.

Read the MyDD post here...

Text Hillary!

Want to stay in touch with Hillary Clinton's campaign? If you've got a cell phone, you can do so via text messaging. In a press statement, Clinton described the technology, which our New Politics Institute has discussed many times, as a way to "engage voters in the political process using the latest technology." She continued: "This is an exciting step forward that I hope will continue our conversation with voters in a new format."

She described the new initiative in a statement after receiving the endorsement of NY Governor Eliot Spitzer. Watch it courtesy of CNN here.

Unrelated, yet interesting Hillary news: J.B. Pritzker became the national chairman of Citizens for Hillary, "a new campaign initiative that will be charged with grass-roots outreach, fundraising and policy matters." His sister is Penny Pritzker, the national finance chairwoman for Barack Obama. More from the Chicago Tribune here.

For more information on NDN's coverage of the 2008 Presidential election, click here.

Next Vote Vets ad: Major General Eaton

The new VoteVets ad is up. The second in a three-ad series, it features Major General Paul Eaton urging Congress to listen to Commanders on the ground in Iraq. For the first, click here.

UPDATE: As if "Ambassador to the World" wasn't cool enough

A quick update from a very recent post: Bill Clinton just sent out an e-mail further detailing his support for his wife in the form of a 5-minute video. Both the e-mail and video are below:

Dear Travis,

Want to know why I think Hillary is the best choice for president? Then watch this:

http://www.hillaryclinton.com/feature/wjc/

Bill Clinton

For more information on NDN's coverage of the 2008 Presidential election, click here.

Rudy's lucrative private sector work

The Washington Post takes an in-depth look at the private sector work of Rudy Giuliani. In it, the Post shows how Giuliani used his name to quadruple his business, while sometimes bringing controversial figures on board.

For more information on NDN's coverage of the 2008 Presidential election, click here.

As if "Ambassador to the World" wasn't cool enough

The New York Times offers another look at the role President Clinton is taking in his wife's campaign for president. From the lede:

Bill Clinton’s connections, and his endless supply of chits, only begin to capture his singular role in his wife’s presidential candidacy, advisers and friends of the couple say. He is the master strategist behind the scenes; the consigliere to the head of “the family,” as some Clinton aides refer to her operation; and a fund-raising machine who is steadily pulling in $100,000 or more at receptions.

For more information on NDN's coverage of the 2008 Presidential election, click here.

"Devestating" documents at the World Bank

Paul Wolfowitz may have to work even harder to hang onto his job, according to the NYT:

Xavier Coll, vice president of human resources, provided to a bank committee investigating the matter supported the charge that Mr. Wolfowitz was aware of engaging in favoritism. One said the documents were “devastating” to Mr. Wolfowitz’s case...

A special committee investigating the allegations of misconduct will transmit its findings to the larger 24-member board of the bank on Monday. Also to be transmitted is a recommendation on how or whether Mr. Wolfowitz should be censured.

The bank board will listen to Mr. Wolfowitz’s testimony on Tuesday and decide what to do on Wednesday.

Television leaves the Broadcast Age, continued

The Times offers a smart report from the "upfront" marketplace in New York.  It emphasizes two of the major themes of our work at NPI - that our most important media, television, is going though rapid and significant change, and that we are entering a media age much more participatory than couch potatoey. 

As the big agencies get ready for the biggest week of the year for the biggest advertising medium, changes are coming that can only be called, well, big.

The medium is of course broadcast television, which remains a powerful way to peddle products despite the recent inroads made by alternative ways to watch programs, which include the Internet, digital video recorders, cellphones, DVD players and video on demand.

Beginning today, the, er, um, big broadcasters will reveal their prime-time lineups for the new season in a week of lavish, star-filled presentations at Manhattan landmarks like Carnegie Hall and Madison Square Garden.

For years, the presentations during what is known as upfront week — so named because the agencies decide to buy billions of dollars of commercial time before the fall season starts — have remained essentially the same. Season after season, the spiels were mostly confined to rote reiterations of the value of buying spots on broadcast television.

But the growing popularity of the alternatives to watching TV on TV sets is forcing the networks to change decades of habits.

For instance, ABC is scheduled to describe at its upfront presentation tomorrow an extensive promotional initiative called “ABC start here” in which TV is just one medium among many. The campaign is intended to help guide consumers through the maze of devices on which they can watch ABC entertainment and news shows.

“It doesn’t matter — TV, online, iTunes, whatever,” said Michael Benson, executive vice president for marketing at the ABC Entertainment unit of ABC, part of the Walt Disney Company.

“They have control,” Mr. Benson said of viewers, “and we’re not going to fight that. We want to make it easy for them to get what they want, where they want, when they want.”

At the same time, ABC and the four other big broadcast networks are working on methods to hold the attention of TV viewers throughout the commercial breaks that interrupt the shows they want to see.

That is becoming increasingly important for two reasons. One is that more viewers are watching shows delayed rather than live, using TiVo and other DVRs. Research indicates those viewers are more likely to fast-forward through spots than those who watch live TV...

and...

“We do focus groups with consumers 18 to 34, the most desired demographic, the most tech-savvy, and their media consumption habits are changing,” said Michael Kelley, a partner in the entertainment media and communications practice at PricewaterhouseCoopers. “With that comes receptivity to new forms of advertising, provided the networks get closer to viewers’ interests.”

To do that, Mr. Kelley said, the broadcasters must change their focus to “engagement,” or involving viewers in ads, from “impressions,” the total audience exposed to commercials. He likened the challenge to how Google persuaded computer users that ads could be useful rather than annoying, by promising that only relevant ads would be displayed alongside search results.

LA Governor blunt about DC-Katrina experience

In an interview with the Washington Post, LA Governor Kathleen Blanco was blunt when discussing her dealings with Washington, DC after Hurricane Katrina. From the interview:

"It's all political," she began. "You know, this country's run on politics. But when a disaster comes that is not what you expect, you expect a human reaction, not a political reaction. And I will tell you, there's a void," Blanco drawled, "a total void of human response. And it's extremely discouraging as an American citizen. It makes me angry and extremely disappointed."

Though it wasn't enough, Governor Blanco recognized the President's efforts to bring much-needed funds to her state. She then offered rather alarming commentary on her experience with the 109th Congress:

"I absolutely hated the idea of having to go to Washington, D.C., to deal with the last Congress, because their attitude was brutal," she said. "The old Congress made us feel like we were pretty stupid for standing in the way of the hurricane and that we were asking for far too much assistance.

"They ignored the fact that it wasn't the hurricane, per se, that caused our damage," Blanco explained in a forceful, yet measured, tone. "It was the failure, an engineering failure, of the federal levees that caused our enormous grief. If we had not had levee failures, people would have walked home, and today we would not even be sitting here talking about it." She did say the new Congress was "definitely more interested in trying to help us."

President focuses on CIR in Radio Address

President Bush used his weekly radio address to tout comprehensive immigration reform. From the address (listen here and read the Spanish version here):

We must address all elements of this problem together, or none of them will be solved at all. We must not repeat the mistakes that caused previous efforts at immigration reform to fail. So I support a comprehensive immigration reform bill that accomplishes five clear objectives:

First, America must continue our efforts to improve security at our borders.

Second, we must hold employers to account for the workers they hire, by providing better tools for them to verify documents and work eligibility.

Third, we must create a temporary worker program that takes pressure off the border by providing foreign workers a legal and orderly way to enter our country to fill jobs that Americans are not doing.

Fourth, we must resolve the status of millions of illegal immigrants who are here already, without amnesty and without animosity.

Finally, we must honor the great American tradition of the melting pot. Americans are bound together by our shared ideals, an appreciation of our history, and an ability to speak and write the English language. And the success of our country depends upon helping newcomers assimilate into our society and embrace our common identity as Americans.

Syndicate content