The Times has a good story today looking at how the internet is changing traditional advertising practices:
IF the 20th century was known in marketing circles as the advertising century, the 21st may be the advertising measurement century.
Marketers are increasingly focused on the effectiveness of their pitches, trying to figure out the return on investment for ad spending. That is spurring most of the major media — along with many large research companies like Arbitron, Nielsen and Taylor Nelson Sofres — to improve the methods by which they measure audiences.
The ability of newer digital media to provide more precise data has also led traditional media like television, radio, magazines and newspapers to try upgrading the ways they count consumers.
“There’s a little something called the Internet, something that all other media are trying to get as accountable as,” said Jon Mandel, chief executive at the NielsenConnect unit of the Nielsen Company in New York, which brings together data from various Nielsen divisions.
For more on our thinking about the emergence of a 21st century media, follow this blog and visit www.newpolitics.net, the home of our think tank for politics, the New Politics Institute.
At the end of the last Congress Senator John McCain successfully led the fight to pass something called the Military Tribunal Bill. Among other things, it stripped anyone in the US who is not a current citizen of their habeas corpus rights.
Practically what this means is the President can now detain non-US citizens indefinitely, even those here legally, without judicial review. If this sounds extraordinary, it is.
The Times weighs in with a strong editorial, American Liberty at the Precipice, calling for these fundamental rights to be restored. Jeffrey Smith, a former CIA general counsel, also weighs in on this issue and other issues related to Military Tribunals, torture and rendition. Both should be read to gain a better understanding of this important legislative opportunity this year.
I strongly believe that the coalitions working to improve our immigration system need to take up this effort too. There should be little doubt that unless this remarkable legislative overreach is fixed, it will deter future immigration to the US, and may even cause current, legal immigrants to leave.
I've been a little suprized that those businesses heavily dependent on foreign workers have not been more vocal in their opposition to what Senator McCain and the President have done. It not only is a betrayal of America's historic commitment to liberty and the rule of law, but in the modern global economy, it will undermine the business model of many of our fastest growing and most important companies.
Additional note - As a friend just wrote in, there is a deep irony behind this. While Senator McCain may be working to grant legal status to 11 milliion undocument workers in the US today through is strong leadership on comprehensive immigration reform, his Military Tribunal Bill ensures that when they become legal they will still lack one of the most fundamental rights guarenteed to previous immigrants since the founding of our country.
One of the beauties, and the dangers, of the new wide open world of the people-powered, bottom-up internet is that it’s out of anybody’s control. Politics, which has long been about control from the center, has to radically adapt to this new reality.
There’s a whole argument that this trend ultimately benefits progressives, since conservatives have long prided themselves on their highly organized, highly controlled, highly packaged political campaigns that won’t work anymore. Progressives, on the other hand, are much more used to the art of herding cats.
Anyway, there is a bottom-up tool that helps combat the persistent false rumors and misinformation that so easily arise on the internet. It’s Snopes.com, which does about as good a job as can be done in chasing down urban legends and other wild viral email chains.
Someone recently pointed out the page that has to do with misinformation about the political issue of Immigration. It’s worth checking it out as an example of where to look the next time some progressive is swift-boated.
By now we've all heard about the despicable conditions outpatients are living in at Walter Reed Hospital. Veterans wounded in Iraq and Afghanistan are living in squalor and are often not getting the care they need. Hopefully pressure from Congress will start to change that. As usual, the White House refuses to accept blame for a lack of Presidential leadership. Watch Press Secretary Tony Snow dodge responsibility here:
When Attorney General Alberto Gonzalez fired 7 federal prosecutors for no apparent reason, it raised suspicion. When it was reported that one of the fired prosecutors was about to indict two figures at the center of the massive Republican Congressional appropriations scandal, fears were confirmed. And when it was discovered that an obscure passage of the Patriot Act allowed the Bush Administration to replace those prosecutors with whomever they wanted, without normal Senate confirmation hearings, the residents of Denmark began evacuating en masse to escape the stench.
Now the WAPO confirms that these 7 wrongly fired prosecutors were accomplished, highly qualified attorneys whose only offenses were investigating corrupt Republicans and working on cases that displeased conservatives in Washington:
All but one of the U.S. attorneys recently fired by the Justice Department had positive job reviews before they were dismissed, but many ran into political trouble with Washington over issues ranging from immigration to the death penalty, according to prosecutors, congressional aides and others familiar with the cases.
Two months after the firings first began to make waves on Capitol Hill, it has also become clear that most of the prosecutors were overseeing significant public-corruption investigations at the time they were asked to leave. Four of the probes target Republican politicians or their supporters, prosecutors and other officials said...
And this isn't an example of normal partisan gamesmanship. The Bush Administration is so devoted to protecting their failed ideology and even the most corrupt members of their party, that that they're firing Republican-appointed prosecutors:
The end result is an unusual spectacle in which Democratic lawmakers are bemoaning the firings of Republican-appointed prosecutors. The political pressure has become so great that Cummins's successor in Arkansas, former White House aide J. Timothy Griffin, announced on Friday that he had decided not to submit his name to the Senate for a permanent appointment.
Fortunately, Congress, and public opinion, may ride to the rescue:
Lawmakers from both parties are pushing to strip Attorney General Alberto R. Gonzales of his power to name replacement U.S. attorneys for an indefinite period, although Republicans blocked that proposal in the Senate last week. The House Judiciary Committee is planning hearings on similar legislation in March.
Distressing news from the Justice Department today. Apparantly Attorney General Alberto Gonzalez and co. are too busy stripping Habeas Corpus rights, defending torture, and firing highly qualified federal prosecutors to find time to effectively fight terrorism.
Inspector General Glenn A. Fine found that only two of the 26 sets of important statistics on domestic counterterrorism efforts compiled by Justice and the FBI from 2001 to 2005 were accurate, according to a 140-page report. The numbers were both inflated and understated, depending on the data cited and which part of the Justice Department was doing the counting, the report said...
The analysis is the latest to find serious faults with the Justice Department's terrorism statistics, some of which have been featured prominently in statements by President Bush or the attorney general as evidence of the terrorist threat and the department's successful efforts to combat it.
The data are used to justify expenditures and explain to Congress and to the public how the Justice Department is using its resources to protect the country against terrorist attacks, officials said.
And what are they doing to fix the problem? Papering it over it appears:
The Justice Department said in a statement that it has already made most of the improvements suggested by Fine's office and that the U.S. attorneys' office would rename its "anti-terrorism" category to remove the implication that every case involves terrorism.
Today's WAPOgives context to the debate over Medicare Part D. The Part D benefit is clearly helping seniors afford their prescription drugs and, by extension, slowing down rising health care costs. What is unclear is if direct negotiations between the federal government and drug companies, as mandated by a bill passed by the Democratic House, would bring those costs down further.
Federal number crunchers said yesterday that the new Medicare drug benefit appears to be slowing the growth in national spending on prescription medicines because the drug plans are negotiating lower prices with drug companies.
But the analysts also forecasted that overall health-care spending would continue to rise and would account for nearly 20 percent of the economy -- or more than $4 trillion a year -- by 2016. In contrast, health-care spending was about $2.1 trillion in 2006, accounting for about 16 percent of the economy. In 1985, it was just over 10 percent...
Analysts said they expect to see that spending on prescription drugs rose more slowly in 2006 because of the Medicare Part D drug benefit that began last year. In the program, private insurers negotiate prices with drug companies as they compete to attract Medicare beneficiaries.
That has helped hold down prices even as more seniors are able to get drugs, John A. Poisal of the CMS said in a briefing. National spending on prescription drugs was expected to rise to $214 billion in 2006, from $201 billion in 2005. But that increase is 0.4 percentage points less than it would have been without the new drug benefit, he said.
Several national polls have shown that a majority of the public believes government negotiations would hold down drug costs even more. A survey of 1,000 adults released yesterday by AARP, for instance, found that 87 percent of respondents -- including majorities of Democrats, Republicans and independents -- supported allowing the government to use its bargaining power.
The NYT has good news on American corporations embracing preventive care for its employees. I only hope this is more than anecdotal and is the beginning of a major trend:
Major employers like Marriott International, Pitney Bowes, the carpet maker Mohawk Industries and Maine’s state government have introduced free drug programs to avoid paying for more expensive treatments down the road.
Companies now recognize that “if you get people’s obesity down, cholesterol down, asthma down, you save a lot of money,” said Uwe E. Reinhardt, a health economist at Princeton University.
Despite the Bush administration’s efforts to promote “consumer directed” health care, many companies are recognizing the limits to shifting too much of the cost of medical care to employees. Experience, Professor Reinhardt said, is contradicting the theory that “patients will be more prudent shoppers for health care if they ache financially when they ache physically.”
Another motive for the business world could be to stave off a greater government involvement in health insurance, now that most presidential candidates and other politicians are promoting health care reform.
A new Wall Street Journal Online/Harris health-care poll found that 49% of Americans do not trust President Bush when it comes to health-care reform. Only 9% trust him “a great deal.” Among 2008 presidential hopefuls, Hilary Clinton ranks highest in voter confidence, with 48% saying they have a great deal or some trust in her ability to effect health-care reform.
"Older politicians will have to get beyond their ideological blinders to recognize the opportunity waiting for any candidate or political party that can embrace both halves of the Millennial era civic ethos paradox."