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Piolín among most powerful people in Southern California
In the Los Angeles Times' West Magazine, Eddie "Piolín" (or Tweety Bird) Sotelo ranks as one of the 100 (the 3rd youngest by my count) most powerful people in Southern California. His radio show, "Piolín por la Mañana", has an audience that "beats Howard Stern, Rush Limbaugh and Tom Joyner every weekday morning, according to Arbitron ratings" (Washington Post, April 30th, 2006). Once more, the power and potential of Spanish-language media is recognized. NDN, of course, has understood this since 2004 and continues to speak to Hispanics via our "Mas Que un Partido" media campaign.
West magazine writes:
Eddie "Piolín" Sotelo
Spanish-language deejay; 35, Los Angeles
When Congress threatened to crack down on undocumented immigrants, Sotelo—L.A.'s top-ranked morning deejay—gave organizers of a proposed pro-immigrant rally four hours on his program on KSCA-FM (101.9). Sotelo then worked with KBUE-FM (105.5) host Ricardo "El Mandril" Sánchez and others to pump up the volume. Urging protesters to carry American flags and to be peaceful, the deejays summoned half a million or more to L.A.'s streets.