The Audacity of the Obama Buy

Submitted by Simon Rosenberg on 6/20/08

Yesterday, Senator Obama bought advertising in 18 states. Three of these 18 come from the 19 states Democrats have won in each of the last four presidential elections - MI, PA, WI. The rest - 15 - are purple or red states. (For more on this, visit Aaron's post from yesterday, which had some very good maps and the ad itself).

The most interesting thing about this buy is that in addition to the nine states widely believed to be the race's true battleground - CO, FL, IA, MO, NC, NH, NM, NV, VA - the campaign has bought in states few had been predicting would be in play - Alaska, Georgia, Montana, Indiana and North Dakota.

I don't have dollar figures, but this appears to be a huge buy. The ad is 60 seconds, twice as long as a traditional spot. And the campaign is up in states - these last five - that can best be described as speculative at this point. What this shows is what Obama's incredible fundraising success is able to buy him - an early buy in a lot of states, a 60-second ad and and a dramatic effort to expand the playing field by putting five small to medium size states in play with early media.

This buy says two things about the campaign to come. First, that it is going to be largely played on red or purple turf, and that McCain's claim to be able to dig deep into traditional Democratic turf is more bluster than reality (for more on this see this post). Additionally, it says that the Obama campaign has begun its general election campaign in a big, bold, aggressive - audacious - manner. The Obama team is swinging big and trying hard to change the rules of the game.

It will be very interesting to see the McCain response in the days ahead. He cannot afford to let Obama set the terms of the debate, or start to open up a lead in the electoral college as it might begin to lead to national news stories that his campaign is "in trouble." This is a big, early and important test for what has been a very wobbly McCain campaign.

Mon am update - The Post has an interesting piece this am looking into the emerging Obama general election strategy.

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Comments

You can display subtitles in

Submitted by fixfonts on 4/2/09.

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We could be able to see

Submitted by Stephon I on 3/28/09.

We could be able to see the far distance of these two
Obama-McCain. It is obvious that they are different in so many aspects, strategies,
personality and ideologies. These are what the people watch between them.
Before the election we can really conclude that Obama has the great power and
tactics to win the Presidential election. He has the charisma and people's sympathy
also, which is really important for a candidate. The President went on the
Tonight show to talk about the AIG bonuses, or how they spent the cash advances
given to them courtesy of the American taxpayers. Needless to say, the American public and Congress were not
amused. The President made assurances
that the bill passed over the matter, HR 1586 won't set a precedent to tax who
they see fit, and that other taxes will be devoted to education and health
care. All of this and some good-natured fun was part of what was covered in the
interview of Obama
on Jay Leno.

The Fed normally expands the

Submitted by krazy on 3/19/09.

The Fed normally expands the monetary base, which forms the basis for
credit and the overall money supply for e- cigarettes, by an average of 1 to 2 percent
per month. In September and October of last year, they expanded that
base by 58 percent; in November and December, they increased it another
50 percent.

what Obama's incredible

Submitted by motorola on 2/25/09.

what Obama's incredible fundraising success is able to buy him - an
early buy in a lot of states, a 60-second ad and and a dramatic effort
to expand the playing field by putting five small to medium size states
in play with early media.

I think so..

regards,

Ghillie Suit

bussiness

Submitted by ecuser on 4/25/09.

i think you are right.

The ad is 60 seconds, alert

Submitted by disha (not verified) on 2/19/09.

The ad is 60 seconds, alert as continued as a acceptable spot. And the attack is up in states - these endure 5 - that can best be declared as abstract at this point.Total Cleanse

I don't accept dollar

Submitted by ghost_DUO on 2/2/09.

I don't accept dollar figures, but this appears to be a huge buy. The
ad is 60 seconds, alert as continued as a acceptable spot. And the
attack is up in states - these endure 5 - that can best be declared as
abstract at this point. What this shows is what Obama's absurd
fundraising success is able to buy him - an aboriginal buy in a lot of
states, a 60-second ad and and a affecting accomplishment to aggrandize
the arena acreage by putting 5 baby to average admeasurement states in
play with aboriginal media.

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