Moving Forward with Adelante: Spanish-language Voter Ed/Mobilzation Effort Now in NM

The New Policy Institute, a non-partisan NDN affiliate, is excited to announce that the Adelante Spanish-language voter education and mobilization effort is picking up steam, with ads going up on the air today on radio stations in New Mexico and on station KRNV in Reno, Nevada.

The ads already have been running in Colorado, the Las Vegas media market and the greater Washington, DC, metropolitan area market, which includes northern Virginia and southern Maryland.  Adelante launched its first ad in Colorado with an extensive buy on Denver (stations KBNO, KXPK, KJMN, and KMXA), Colorado Springs/Pueblo (stations KNKN and KRYE) and Ft. Collins/Greeley (station KGRE). Two days later, the effort expanded into the Las Vegas media market on stations KISF, KWID, KQRT and KRRN. On October 2, Adelante started airing on stations WILC, WACA and WZLZ in the greater DC area and two new ads were released the same day that started airing in all the markets. Ads will continue through November 3.

The media campaign, Adelante, Spanish for "Moving Forward," is a public education campaign that encourages people to vote, explains the process of voting (including early and absentee voting), and targets what is projected to be a large pool of first-time Hispanic voters. 

The three ads currently on air include "Acuérdate," ("Remember"), “Siglo” (“Century”) and “Premios” (“Awards”). To listen to the ads and read the scripts in Spanish and English, click here.

Radio advertising is only half of Adelante.The effort also includes a Web site, www.Adelante08.org, which provides comprehensive information, in Spanish and English, about voting laws, absentee and early voting, voter rights, voting deadlines and other critical information. The Web site contains such information about all the states in which radio spots are airing and also will feature information about voting processes in Arizona, California, Florida, Illinois, New York, Pennsylvania and Texas.