NDN Applauds President on his Appearance on El Piolin, and his Commitment to Keeping the Hispanic Community Informed

NDN applauds President Obama's demonstrated commitment to reaching out to Latinos.  President Obama began reaching out to Hispanics during the 2008 campaign through his record amount of Spanish language paid advertisements, by issuing all communications in English and Spanish, and by working to get into the living rooms of Hispanics by appearing on several of the most popular Spanish language programs.  NDN congratulates the President on the continuation of his bilingual press strategy throughout the transition, and now as part of the White House Media Affairs Office.  He gets, it - candidates and public officials need to address Spanish language media and speak in Spanish.   

Yesterday, the President fulfilled his promise to grant an interview to El Piolin, during which he discussed recent achievements, the economic stimulus package and immigration reform.  El Piolin, or Eddie Sotelo, is one of the most televised radio personalities in the nation. His show, Piolin por La Mañana, is the top ranking for morning shows in Los Angeles (regardless of language) and its 50 syndicated markets.  Its growing scope makes it the #1 Radio Show in the country.  Studies indicate that Hispanics are suffering disproportionately in this economic crisis, and Obama's appearance on this show indicates his desire to to reach them directly and let them know he is working on solving this economic crisis.