Millennial Makeover On the Road Again in Boston, Cambridge, New York City for Book Tour

NDN's two newest Fellows, Morley Winograd and Mike Hais, are on the road again to talk up the paperback release of their critically acclaimed 2008 book, Millennial Makeover: MySpace, YouTube & the Future of American Politics.

The paperback has a fascinating afterword about the historic 2008 election in which Millennials voted 2:1 for Barack Obama.  

Questions from the 2008 presidential campaign addressed in the new edition include: 

Every 40 years, America experiences a major political makeover during which important new allegiances and behaviors are established by an up and coming large generation. In 2008, it was the first wave of the Millennial Generation, born between 1982 and 2003, which provided the bulk of Barack Obama’s margin and Democratic victories. What are the key attributes of this new generation and how will they impact American society and politics?

The financial system meltdown in September 2008 was characterized by the Wall Street Journal as “the day Wall Street died.” The events of that week also triggered the “millennial makeover” predicted in the first edition of Winograd and Hais' book. Such triggering events usher in a new era in American history marked by profoundly different beliefs on the part of the American public. How will these new realities shape the outlook for investments and the economy in the decades to come?

Web-based social networking technology revolutionized presidential campaigning and fundraising in 2008, displacing television and top down fundraising strategies that have dominated campaigns since the 1960s. What lessons for marketers and brand managers can be drawn from that experience and what will be the future role of traditional advertising and media companies be in the new Millennial World?

Morley and Mike have gotten some great media attention lately, including this op-ed in POLITICO and prominent mention in a special report on national service (Millennials are very civic-oriented) in yesterday's USA TODAY.

Morley and Mike are in Boston and Cambridge today, where they will talk with graduate students at the Kennedy School of Governemnt. Next, they are off to the YouTube and 2008 Election Cycle Conference at the University of Massachusetts Amherst. 

Then it's back to Boston for a full day at Tufts University (Simon's alma mater) and on to New York City, where NDN will be hosting a breakfast forum with Morley and Mike on April 23. If you'd like to come, check for details here.

If you haven't had a chance to pick up Millennial Makeover, you can buy it here. New York Times Pulitzer Prize-winning book critic Michiko Kakutani picked it as one of her top 10 favorite books in 2008, so check it out.