Bringing Beckham

No disrespect intended, but when it comes to recent headlines there's iraq, the 100 hours agenda, and then there's David Beckham and his move to the States.

Yet out of all the coverage of Becks' whopping deal with the Los Angeles Galaxy, this article from The Times is most interesting as it explains his move in the context of the Hispanic community:

...Beckham’s move to LA is all about business. Galaxy no doubt expects Beckham’s arrival in the city to generate tens of millions of dollars in sponsorship and advertising deals, with every industry from car manufacturing to life insurance seeing the British midfielder as a direct way to increase their presence in the Hispanic market.

As many of you know, NDN recognized the strong relationship between the Hispanic community and the game of soccer early on. From that understanding came our national media campaign - "Mas Que un Partido" - which you can learn more about here or here.