"Mas Que Un Partido" Media Campaign
“In the Latino world, soccer is an iconic sport. This campaign will use a uniquely powerful and resonant vehicle to bring Democrats’ values and agenda to the nation’s fast-growing Hispanic communities.”
- Joe Garcia, NDN Hispanic Strategy Center Director
"Es Tu Equipo" ("This Is Your Team")
"This is Your Team" highlights Democrats' desire to engage Hispanics in the political process and is part of a broader effort to bring progressive values - opportunity , responsibility, fair-play and the notion that we're all in this together - to life through the passion and power of the world's most popular sport, soccer.
"Empty Stadium"
"Empty Stadium" was the first ad in the "Mas Que Un Partido" campaign and introduced the brand, bringing the powerful values and agenda of the Democratic Party to tens of millions of Americans.
“Enganche” (“Attacking Midfield”)
“Enganche” (“Attacking Midfield") is the "Mas Que Un Partido" campaign's radio ad featuring the legandary voice of soccer, Andres Cantor.
2004 New Democrat Network Media
In the last election cycle, the New Democrat Network produced cutting edge media campaigns to rebuild and strengthen the Democratic brand in tough places across the country, including Alaska, Arizona, Colorado, Florida, Kentucky, Michigan, Nevada, New Mexico, Ohio, Oklahoma, Pennsylvania, and Wisconsin. These campaigns focused on how the Democratic agenda would Restore the Promise of America.
By setting up a compelling contrast to the reckless leadership of the Republicans in both English and Spanish, these TV, radio, and Internet ads generated concrete gains in support for the Democratic agenda. The National Journal's Hotline described the campaigns as "the first serious attempt we've seen any Dem group make in trying to revive the Dem 'brand' in non-Dem places," and in January 2005 the campaigns won four prestigious "Pollie" awards for excellence in political communications from the American Association of Political Consultants. Below are a sample of these ads.
Hispanic Project
Media Campaign:
(requires QuickTime)
Listen to the Ad
