The explosion of innovation in the Presidential campaign has shown how important mastery of the new tools of politics has become. The surge of participation of critical constituencies like Hispanics and young people has disrupted the status quo for good. These new tools and new audiences are changing the way politics and advocacy will be conducted on all levels, national and local, large and small scale. The Presidentials are just showing the way forward.
And we've been watching it every step of the way. We first launched our New Tools Campaign in 2006, encouraging the adoption of four new tools. Then we built on it and launched four more tools in our 2007 campaign. On Friday, May 9th, we'll be making a big push to further promote the use of the tools which are leveraging the new strategies that are being perfected in the campaign so far.
Come join the New Politics Institute for a free, day-long gathering at the Phoenix Park Hotel on Friday, May 9th where we analyze the critical role the new tools and new constituencies played in the presidential nomination process and that they can be expected to play in the general election in the fall. We will then conduct practical breakout sessions that look closely at how each new tool might be used by advocacy efforts of campaigns and organizations, big and small.
The day will go from big-picture strategic analysis to practical hands-on advice, and allow ample time for networking with colleagues and experts. Lunch will be provided, and the day will be capped by a cocktail reception. We will update you in coming weeks on featured speakers and other experts. For now just keep your schedule open and the date clear.
The New Tools and New Audiences of Campaign 2008 How the Presidential Campaigns are Blazing a Trail Into the New Politics for All of Us
Friday, May 9
10:00 am - 4:00 pm
Phoenix Park Hotel
520 N Capitol St NW
Washington, DC 20001
(Cocktails to follow at a location TBD)
Keeping the focus on their new book, Michael Hais and Morley Winograd, coauthors of Millennial Makeover, will discuss the impact of the rising millennial generation and how it could bring about a rare, historic realignment within the party. RSVP here.
In Futurecast, Dr. Rob Shapiro draws upon his unique perspective on American and world affairs to chart the next dozen years of international and national progress. He explores the monumental forces that will shape the fates of the world's major countries and their people: economic globalization; demographic aging of societies; the rise of a sole superpower; threats of terrorism and the promise of technology; and national struggles to maintain access to health care and secure energy sources without destroying the global environment.
The NDN Globalization Initiative's new Bernard Schwartz Forums on Economic Policy focus on the various policy issues raised by globalization. These forums are an opportunity for experts, scholars, and business leaders to discuss the impact of globalization on the U.S. and global economies and to contribute to NDN's work to advance a new national economic strategy that makes globalization work for all Americans.
Television, the dominant media of politics, is going through historic and profound change. More people watch cable today than broadcast. By the end of the year about a third of all homes will have a DVR, and 60 percent of those with a DVR skip all television commercials. More and more people are watching commercial TV on the web. The big TV networks are moving to a year round schedule. And of course there is much much more....
To discuss all this the New Politics Institute is bringing together leading private sector practitioners to discuss the profound and historic ways the dominant media of politics - television - is changing.
Joining us will be:
Todd Juenger, Vice President & General Manager, Audience Research and Measurement at TiVo, leads TiVo’s Audience Research and Measurement business, which provides advertisers, brand groups, and programmers with detailed insight into how TiVo viewers consume and interact with television programming and advertisements. Todd led the development of Stop||Watch, the only ratings service to provide program and specific commercial ratings, on both a Live and Timeshifted basis. He also oversees TiVo’s internal market research and market testing activities.
Tara Walpert, President of Visible World, Inc., is an acknowledged thought leader in the areas of media, marketing, and client services. She comes to Visible World from McKinsey & Company, where she was an Associate Partner and a leader of the firm's Global Media & Entertainment and Sales & Marketing practices. Over the past decade, Tara has helped a wide range of industry leaders in television, print, direct mail, new media, and retail to develop and implement new approaches to sales, marketing, and CRM based on both traditional capabilities and recent technology-enabled innovations. Tara has an AB in Economics from Harvard University and an MBA from Harvard Business School.
Simon Rosenberg, President and Founder of NDN and the New Politics Institute.
"Older politicians will have to get beyond their ideological blinders to recognize the opportunity waiting for any candidate or political party that can embrace both halves of the Millennial era civic ethos paradox."