Hispanic Vote

GOP Turns Attention to Latino, Millennial Voters

Alicia Menendez's picture

Since our inception, NDN has been making the case that Latino and Millennial votes are critical and often deciding factors in down-ballot races across the country.  More recently, Simon has argued both that the GOP faces a long road back to a place of prominence and power - one that will necessitate reaching out to these important constituencies, and that Democrats cannot take the New Democratic Coalition, specifically Latinos and Millennials, for granted. 

Both narratives seem to be surfacing widely in the last two weeks.  The GOP knows they have a demographic challenge.  Now the question is: what will they do about it?   

Peter Slevin at The Washington Post takes a look at Republican's necessary strategic shift: focusing on Latinos, examining what Bush did right, and taking stock of where things are going and have gone wrong.  Embedded in the piece is this gem:

"The numbers don't lie," said Whit Ayres, a GOP consultant. "If Republicans don't do better among Hispanics, we're not going to be talking about how to get Florida back in the Republican column, we're going to be talking about how not to lose Texas."

 

Peter Wallsten over at The Wall Street Journal has a piece that echoes many of the same sentiments but takes the strategic overview and breaks it down into the GOP's current tactics: toning down anti-immigrant rhetoric, and courting Latino GOP candidates. From Wallsten's piece:

[M]any in the party have concluded that opposition to immigration legislation, a debate that is sometimes racially charged, has alienated millions of otherwise conservative Hispanic voters...

Former Republican National Committee Chairman Ed Gillespie, who is coordinating some of the party's internal discussions, called the tandem effect of rising Hispanic population and dwindling Republican support an "untenable delta."

Then for the generational question, Kristen Soltis at Daily Caller and E.J. Dionne at The Washington Post tackle the latest Pew Research numbers on Millennial voters.

Soltis argues that the numbers show promise for the GOP, but only if the GOP is ready to invest in young voters.  From The Daily Caller:

[A] major study released by the Pew Research Center this week tells a story a year later that will have Republicans breathing a sigh of relief, thankful that young voters have “snapped out of it.” These voters, the Pew report says, are less enthused than in 2008 and have seen a major decline in job approval for President Obama. There are surely some old-school campaign veterans on the right declaring that they knew it all along: the Obama wave was a one-hit wonder.

But don’t break out the champagne just yet.

What Republicans should take from the change in political attitudes among young voters isn’t a sign of victory but rather one of opportunity, a precious second chance to bring young voters into the fold. Young voters once smitten with Obama and his party are now up for grabs, but it will take real effort to change some critical beliefs that can convert Generation O into Generation GOP.

And Dionne issues a similar wake-up call to Democrats

Democrats face disaster this fall and real problems in 2012 if the Millennials become disaffected from politics and if the Republicans continue to erode the Democrats' generational edge.

And what will Democrats do about it? Politicians have a bad habit in midterm elections: They concentrate on older folks, assuming younger voters will stay home on Election Day. This may be rational most of the time, but it is a foolish bet for Democrats and liberals this year. The young helped them rise to power and can just as easily usher them to early retirements. Obama cannot afford to break their hearts.

Part of what we can watch for in the coming months is how both parties engage these important segments of the electorate. This year's outreach efforts will let us know whether Republicans are willing to take the first steps down that long road back, and if Democrats know that they cannot take for granted members of the very coalition that put them back in power.

2/23/10

Patadas de Ahogados - Los Republicanos Ven la Tempestad y No Se Hincan

Zuraya Tapia-Alfaro's picture
Related Programs
Other Related Programs: 
Hispanic Programs

 

Hoy surgió una serie de artículos que resaltan la condición tan peligrosa en la que se encuentra el partido Republicano.  El partido se encuentra sin una agenda de políticas públicas clara, sin propuestas específicas para resolver los problemas más agravantes, mientras que al mismo tiempo ahuyenta cada vez más sectores de la población con su retórica alarmante y a menudo ofensiva.  En Tejas, el Dallas Morning News comenta sobre la elección a Gobernador del estado y estipula que si Kay Bailey-Hutchinson piensa tener alguna probabilidad de ganar la elección, tendrá que ampliar el partido.  Siendo que Rick Perry disfruta de mayor apoyo entre la base Republicana, Kay Bailey tendrá que acudir a los grupos y demográficas que se encuentran fuera de su base – principalmente los Hispanos/Latinos.  Lástima que se paso casi un año entero en el 2007 presentando enmiendas que lograron derrumbar un acuerdo para reforma migratoria – tema que le importa a muchos Tejanos ciudadanos con familia inmigrante. 

En Oklahoma, Ponca City News escribe, “La renuncia del Senador Mel Martínez de Florida cierra el último capítulo en el esfuerzo de la última década por parte del partido Republicano para ganarse a más votantes Hispanos.” Es decir, el partido falló, y hasta le falló a uno de los suyos.  Martínez se va, desilusionado con el comportamiento y la retórica de su partido, dejando a los Republicanos sin un solo Senador Hispano, y con sólo tres cubano-americanos en la Cámara Baja.  Simon también ha escrito sobre lo que la renuncia de Martínez y la llegada de Sotomayor significa en términos del voto Hispano para los Republicanos.

Por último, un artículo en el Wall Street Journal sobre el Censo (y lo que implicará a la hora de redistribuir escaños en el Congreso en base al conteo de personas) alude al tipo de campaña anti-inmigrante y anti-Hispana que podemos esperar de los xenofóbicos y conservadores en el 2010.  Por ejemplo, conforme a cálculos del Censo, se espera que Tejas obtenga 4 escaños más de representación en la Cámara baja.  Este crecimiento se debe en gran parte a los hispanos, ya que aproximadamente 60% del crecimiento en el estado ocurrió en la comunidad Hispana.  Siendo que en estos momentos la mayoría de hispanos se alinean con el partido Demócrata, los Republicanos le temen a que esta demografía sea contada en el Censo.  Asi que a ambos partidos: OJO, mucho ojo, para ser un partido viable en el siglo 21, ya no se vale insultar y distanciarse de la “minoría” más grande en este país. 

 

What World Does the Republican Party Live In? Part II - The David Frum Folly

Zuraya Tapia-Alfaro's picture

What World Does the Republican Party Live In? (con.) - David Frum, former George W. Bush Speechwriter, was on NPR this morning discussing how the GOP lost its way in 2008 because it misread its challenge as a "moderate-conservative" one, missing the fact that it is actually a "backward-forward" one.  On that, we are agreed - the GOP agenda completely collapsed in 2004/2005 and the GOP has refused to develop a new agenda that embraces the 21st century reality of the U.S.

But Mr. Frum contradicted himself during the interview: he alleged that minorities are an important part of the advantage held by Democrats, but that Republicans can essentially give up on the Hispanic vote and still win - his contention is that the group the GOP needs to win back in order to win are college graduates and that, basically, the GOP can do just fine without Latinos because we're all poor and populist:  "As populist economically as we need to be to win over this poor group of voters...you'll blow the whole coalition to pieces...because are you going to be the universal state free at the point of consumption health care?"  In fact, winning Hispanics is an integral part of moving "forward" and embracing the facts of a 21st century America.  Mr. Frum also demonstrates his ignorance of the Hispanic community by continuing the erroneous stereotype promoted by hate groups and Lou Dobbs types that Latinos are all uneducated, poor, a burden to our society, and dependent on big government.  In reality Hispanics are the demographic that uses the least amount of government programs (even though many are in fact in the middle or lowest income brackets), with the highest rate of employment, and in many areas they account for economic and labor growth as they are often small business owners.  Also, historically Hispanics split pretty evenly between parties and they have never constituted a loyal "base" for either party.  Not to mention, "Hispanic" concerns are the same as those of the general population, with some nuances.

Frum's contention is yet another example of the GOP's stubborn denial of the racial reality of the country.  Only a few GOP strategists like Rove and Sen. Martinez have attempted to make their party realize that the United States will be a majority "minority" country by 2042, and that support among Hispanics is key to its survival.  If the GOP intends to exist for the next generation, they had better accept - and embrace the new electoral map.  Hispanics have consistently demonstrated their increasing political clout, particularly in this election, when they turned out in record numbers and affected elections in battleground states like Florida, Nevada, New Mexico, Ohio, etc.  Additionally, Hispanics displayed the power in their numbers in non-traditionally "Latino" states because this demographic helped realign this election - i.e., Hispanics helped flip GOP "safe" or deep red states to blue, as was the case in Virginia, North Carolina, and Indiana.

Frum's theory is a tough sell - exit polls show that the election was the closest among high school graduates and college drop-outs, while the higher the degree obtained, the more supportive voters were of Obama (53% of college graduates supported Obama, and the number goes up to 58% among those with postgraduate degrees).  Frum fails to recognize that race relations and the way Obama reflects and embraces the current U.S. demography was just as important in winning over the intellectual "elite."  Millenials and the more educated are increasingly intolerant of intolerance.  Additionally, Hispanics are a part of all income and education groups.  It should also be noted that voters with higher degrees comprise a smaller percentage of the electorate (only 17% of the electorate has PhDs).  Within a few generations (max) the share of Hispanic voters will easily match the 28% of people with a college education who voted in this election.

Another flaw in Frum's argument is that the importance of college grads implies the importance of young adults: 2/3 (or 67%) of all Hispanics who voted in this election are under the age of 45 - he should think about what that means for the future.  Every month, 50,000 Latinos turn 18.  Twenty percent of millenials have at least one immigrant parent. The irrefutable fact is that Hispanics - the fastest growing demographic in the United States - will only play an increasingly pivotal role in national politics in the 21st century. 

The fact is that the GOP built an entire domestic agenda based on the exploitation of fear, racial and otherwise: whether it was Willie Horton, "welfare queens," "tax and spend liberals," and most recently the issue of illegal- immigration.  And GOP leaders are still refusing to accept this fact - as recently as two days ago Mike Huckabee spent a half hour trying to explain his intolerance of certain gay rights to Jon Stewart; mind you, the Daily Show audience is precisely Mr. Krum's "target": college educated, about 18-35 years old.  Republicans like Mr. Frum have to first recognize what has been their tactic in the past and second, think about what they want their future to look like.  If it wants to stay in business, the GOP has to build a Party and coalition suited to the demographic realities of 21st century America

Ad Wars En Español: Obama Makes His Closing Argument to Hispanics

Zuraya Tapia-Alfaro's picture

The ad "war" has become more of a "conquista" in the case of Spanish-language media. The fact is that Sen. Barack Obama has at least two or three times the amount of resources available than that of Sen. McCain to spend on Spanish language media, and he's spent this week making one last big push "en Español." The big news last night was Sen. Obama's half-hour infomercial during which he made "closing arguments" to the American public, and he demonstrates his recognition of Spanish-dominant Hispanics as part of the American fabric by also airing his ad on Univision, Telefutura, and Telemundo - all major Spanish-language networks. Sen. McCain has not put out a Spanish-language ad in weeks, while Obama has had several new ads up every week. Obama's latest ad, "Por Encima" or "Rising Above," caps the most aggressive Spanish language media effort in presidential campaign history. "Por Encima" follows T.V. and radio ads on health care, taxes, immigration, college affordability, early voting and "The American Dream," which features Senator Barack Obama as the first presidential candidate to speak in Spanish for the entirety of a 30-second general election television ad. This is not only a momentous occasion for presidential politics, this is an historic reflection of the importance of the Hispanic community.

Translation of Por Encima (TV ad)
[ANNOUNCER:]
Barack Obama is rising above the negative ads to fight for us - putting forward new ideas to help our families prosper.
- With a plan that makes health care accessible to everyone.
- $4 thousand dollars in tuition earned with community service.
- and three times more tax relief for the middle class. [TESTIMONIAL:]
I think that he is going to be the person that is going to help us. He is my inspiration.
[ANNOUNCER:]
Barack Obama and the Democrats: for the change we need.
[BO:] I´m Barack Obama and I approve this message.

 

Ad Wars: Barack Obama En Español

Zuraya Tapia-Alfaro's picture

Barack Obama's latest ad is not only in Spanish, but it has Barack Obama speaking in Spanish through the entire ad - not an easy feat.  He has a good accent, better than George W. Bush's.  And as we saw in the case of then Gov. Bush, the Hispanic community doesn't care so much about a candidate being able to speak perfect Spanish, they care that they try - and I must say, Sen. Obama pulls it off seamlessly here.  By contrast, Sen. McCain hasn't so much as tried to learn the "I'm John McCain and I approve this message" tagline in Spanish.  This ad is part of something historic.  Barack Obama has now spent more than any other presidential candidate in history on Spanish language media.  And he is only the third or fourth candidate that I can count that has cared to speak to this demographic in their language of origin.  As reported in the documentary, "Latinos 08", Jackie Kennedy filmed a message in Spanish on behalf of her husband when he ran for office, George W. Bush spoke some Spanish here and there, and Howard Dean tried his hand at it as well, but the Obama campaign has spent a record amount of resources on a record amount of Spanish language ads.  And it seems to be paying off.  According to the latest polls, Barack Obama now holds a 40-50 point lead among Hispanics.  This is his second Spanish-language address, the first having been an ad in Puerto Rico during the primaries. Here, he is trying to bond with the Hispanic community by speaking of the "American Dream" that motivated so many of them to come to this country, thus trying to add an emotional connection to the support among Hispanics that seems largely driven by issues and party identification. 

And a translation of the ad:
BO: We share a dream,  That through hard work your family can succeed.
That if you're sick, you can have access to medical insurance.
That our children can have a quality education, regardless of whether you are rich or poor.
That is the American Dream.
I ask you for your vote, not just for me and the Democrats, but so that you can keep that dream alive for yourself and for your children.
I'm Barack Obama and I approve this message.

Daily Ad Wars Continue...in Spanish

Zuraya Tapia-Alfaro's picture

The ad wars continue en español. Barack Obama moves on from immigration to speak to Hispanic voters in Spanish about another issue close to their heart: Healthcare. Obama just launched a television ad called Seguro Médico, or "Health Insurance", and a radio ad called Batallando, "Battling". Another demonstration of the increasing importance of Spanish language media as the Hispanic electorate grows.

TRANSLATION OF RADIO AD:
[TALENT #1:]

For the last 12 years, I have been battling diabetes.

With the economy being so bad, I lost my job and my health insurance. Now I don't know how I will pay for my medicines and my medical bills.

John McCain's health plan allows insurance companies to deny people coverage if they have preexisting conditions.

This doesn't help people like me.

Barack Obama is the only one that offers us a solution.

[ANNOUNCER:]
Barack Obama's health plan makes health insurance accessible for all ...
...and it reduces costs for families struggling to pay for their insurance.

One out of every three Hispanics in this country lacks health insurance. What will John McCain and the Republicans do for them?

Barack Obama will stand up to insurance companies and special interests so that are families are protected.

That is his commitment.

[BO:] I'm Barack Obama, candidate for President, and I approve this message.

 

TRANSLATION OF TELEVISION AD:

[Nexador Rodriguez:]
A lot of people that I know have to decide between getting sick and eating.

[Liz Carrazco:]
I have relatives in my family that don't have health insurance and they have serious illnesses.

[DALIA GALLEGO:]
...I'm not working, and well, I don't have health insurance and right now it's very difficult.

[ANNOUNCER:]
Barack Obama and the Democrats are fighting to make health care accessible to everyone. Reducing the costs.
Covering more families.

[DALIA GALLEGO:]
NOT ON CAMERA

And I think that he is going to be the person that is going to help us. He is my inspiration.

[BO:] I´m Barack Obama and I approve this message.

Translation of Visuals:
One in three Hispanics have no health care

Health Care for All

The Obama Health Care Plan

Learn more about the plan: BarackObama.com/issues

Lower Costs for Families

APPROVED BY BARACK OBAMA. PAID FOR BY OBAMA FOR AMERICA AND THE DEMOCRATIC NATIONAL COMMITTEE.

 

McCain's Mixed Messages on Immigration?

Zuraya Tapia-Alfaro's picture

NDN has followed U.S. Sen. John McCain's track record on Immigration. The latest is John McCain's second ad on immigration in Spanish. Andres commented on the ad during an interview with NPR:

"It's disturbing to me, as a Hispanic, to have someone who feels he can blatantly deceive and think people won't pay attention," says Andres Ramirez, vice president for Hispanic programs at NDN..."

Marisa wrote about the ad, and NDN has long advocated on: 1) the importance of the Hispanic vote (this demographic could very well swing several southern and western states in this election), and 2) the issue of immigration as a motivating factor in the way many Hispanics vote regardless of whether they are native or foreign born - this is thanks to the GOP strategy of turning the debate on immigration into a debate on whether Hispanics should be in this country.

Actually, McCain's message on immigration is not mixed at all - since 2006 he's been consistently against immigration reform. The first and second ads focus on misrepresenting Obama's position on immigration, but at no time do they state McCain's position - much less go as far as saying that McCain supports immigration reform. Instead, since the GOP now recognizes that Hispanics respond negatively to these anti-Hispanic attacks, they created the same kind of degrading ad except this time they (inaccurately)attribute the comments about Mexico and immigrants to Barack Obama.

So will McCain's attempt at making Obama seem anti-Hispanic work? Andres is right - it's not working. NDN and analysts across the board believe the large numbers of Hispanic voters in Colorado, New Mexico, Nevada and Florida could be decisive in those swing states. Our latest polling in these states showed that Barack Obama is ahead of John McCain by at least 30 points among Hispanics in the Southwest, and specifically on the issue of immigration, Hispanics believe Barack Obama would do a better job than John McCain. Even in Florida, where the candidates were even among Hispanics (42%-42%), when asked about immigration, 42% of voters trusted Barack Obama to better handle the issue over 37% preferring John McCain. The largest difference was in Nevada, where 60% of Hispanics trusted Barack Obama more on the issue of immigration, while only 18% preferred John McCain.

And the latest ad makes no sense when put in context - on the one hand, the McCain campaign launches this ad to attempt to portray Obama as anti-immigrant, while on the other hand, they create another ad in English and Spanish that attacks Obama for allegedly voting against allowing people to own guns in order to defend themselves from these "criminal aliens" who are "crossing illegally into our country." So which is it?

In a year when the Hispanic electorate has nearly doubled from what it was in 2000 (from 7.5 million to approximately 14 million this year), given that Hispanics make up a large part of the electorate in key Southern and Western states, and given that Hispanics are mobilizing to get out the vote, to vote early and vote absentee in those states, it does not bode well for John McCain.

 

 

“La Raza Cósmica”

Zuraya Tapia-Alfaro's picture

San Diego, CA - "La raza cósmica" así se refirió Barack Obama al público Hispano a quién enfáticamente le dijo, "No se equivoquen: La comunidad Latina tiene estas elecciones en sus manos," durante la conferencia anual de NCLR. Sí, el voto Hispano tiene variaciones, es un voto crucial y los comentarios que yo escucho del público demuestran que - por primera vez - saben lo que valen. La gente aquí esta emocionada y cada vez les es más facil tener demandas y expectativas de los candidatos con respecto a los temas de importancia porque saben que su voto juega un papel más central en la política Estadounidense que en cualquier elección anterior. Como Andrés resaltó durante su entrevista con Maria Peña de EFE: el que se gane el apoyo de los Hispanos gana la Casa Blanca.

El uso de "la raza cósmica" implica que el Senador Obama entiende que la comunidad Hispana tiene una rica variedad de colores y creencias. El tema de inmigración sigue siendo la preocupación primordial de los que asisten a la conferencia, más que nada debido al impacto que tienen las redadas en la comunidad Hispana. Ayer también escuché a muchos elogiar al Sen. Obama por haber discutido temas además de inmigración en más detalle. El reto ya está - dado el poco apoyo que tiene la postura del Sen. McCain con respecto al tema de inmigración, se esperaba que su discurso se enfocaría en temas económicos y demás, en vez de inmigración. Sin embargo, el Sen. Obama le ganó -  ayer tomó la oportunidad para presentar una nueva propuesta para apoyar a pequeñas y medianas empresas a fin de que puedan pagar el gasto de seguro médico para empleados.  Además, se enfocó en temas de economía, educación, salud, veteranos de guerra, y recibió un enorme aplauso cuando atacó las redadas de inmigración, y además, criticó a John McCain por haber "abandonado su postura valiente" en cuanto al tema de la reforma migratoria.

Sin duda, le será dificil al Senador McCain superar este discurso. El Sen. McCain también ha reconocido las diferencias dentro del voto Hispano, y esta luchando para ganarse a Hispanos que son de políticas más conservadoras. Ambos candidatos siguen refinando su metodología - tal como comentado por Associated Press ayer, "como pretendientes incómodos," aveces ambos candidatos han manejado torpemente su acercamiento a Hispanos al acercarse de manera demasiado directa y racional, con una metodología de "llevame a tu líder." Pero a los Hispanos les gusta desarrollar relaciones más estrechas y personales. El Sen. Obama empezó su discurso ayer agradeciendo y reconociendo personalmente a activistas y defensores de inmigrantes, como a Enrique Morones de Border Angels, y a lo largo de su discurso apeló al corazón y "carácter de esta comunidad," haciendo que el público sintiera que aprecia sus valores, y que esos valores son valores Americanos. El Senador McCain es reconocido y respetado por la comunidad Hispana, pero para ganarse a estos votantes tendrá que: 1) tomar esta oportunidad única para demostrar coraje con respecto al tema de la reforma migratoria y distanciarse de su partido, y 2) demostrar que no ve a la comunidad Hispana meramente como votantes, o peor, como un bloque de votantes a ser ganados, sino que tiene que demostrar que nuestras luchas son sus luchas, que él también conoce el "gran corazón" de la comunidad y que sinceramente le importa luchar al lado de y como parte de la comunidad Hispana. El concepto de familia es un fundamento de la "raza cósmica," y el Sen. McCain tiene que hacer que esta comunidad sienta su deseo de ser parte de la familia primero.

"La Raza Cósmica"

Zuraya Tapia-Alfaro's picture

San Diego, CA - "The cosmic race," that is how Barack Obama referred to the Hispanic audience to whom he emphatically said, "Make no mistake about it: the Latino community holds this election in your hands," at NCLR's annual conference.  Yes, the Hispanic vote is a varied one, and a crucial one, and the comments I hear from the audience denote that - for the first time - they know it.  Folks here are excited and increasingly comfortable with having demands and expectations of candidates on the issues they care about because they know that their vote is more central to American politics than ever before.  As Andres noted in his interview with Maria Peña of EFE yesterday, whoever wins over Hispanics is assured to win the White House.

The use of the cosmic race denotes that Sen. Obama understands that the Hispanic community is one with a rich tapestry of cultures, colors, and beliefs.  Immigration is still by far the issue at the forefront on the minds of the attendees at this conference, mostly because of the impact of the ongoing immigration raids in the Hispanic community.  Yesterday I also heard many praise Sen. Obama for addressing a wider array of issues in more detail, in addition to immigration.  The challenge is on - it has been expected that given his current unpopular stance among Hispanics on immigration, Sen. McCain would focus rather on discussing economic and other issues of importance to this community during his address to NCLR.  Well, Sen. Obama seized the opportunity yesterday to beat him to the punch and introduce a proposed tax credit for small businesses providing health insurance to their employees, to discuss his plans for the economy, education, health care, veterans, and received thunderous applause as he attacked the impact of immigration raids on families, and he once again called out John McCain for having "abandoned his courageous stance" on immigration. 

It will be a hard act for Sen. McCain to follow, no doubt.  Sen. McCain has also recognized the differences within the Hispanic vote, and is working to appeal to more conservative Hispanics.  Both candidates are still refining their approach - as reported by the Associated Press yesterday, "like awkward suitors," both candidates have at times fumbled their approach to Hispanics by addressing members of the community too directly and rationally, with a "take me to your leaders" kind of tactic.  But Hispanics like to develop closer, more personal relationships.  Sen. Obama opened his speech by individually naming and recognizing several grassroots and immigrant rights activist in the audience, like Enrique Morones of Border Angels, and throughout his speech appealed to the heart and "character of this community," making the audience feel that he appreciates their values, and that those values are American values.  Sen. McCain is recognized and respected by the community, but to win these voters over he will have to:  1) take advantage of this golden opportunity to show courage on immigration and move away from his party on this, 2) show that he does not look at Hispanics as votes, or even worse, as a voting block to be convinced, he must show that our struggles are his struggles, that he also knows the community's "big heart" and that he genuinely cares about fighting alongside and as part of the Hispanic community.  "Familia" is a big foundation of the "raza cosmica", and he has to make this community feel his desire to be part of the family first.  

Syndicate content