Adelante

This weekend, Adelante, the New Policy Institute's non-partisan campaign which encourages Latinos to vote, will add a new rotation of Spanish-language ads instructing citizens on how to take advantage of early voting opportunities in Colorado, New Mexico and Nevada.

It is estimated that one in three voters in the United States will cast their ballots before November 4. Early voting makes it much easier for people to vote, allowing people to do so on weekends, after work, at malls, grocery stores and other places across the state close and accessible to them. For example, in 2004 in Nevada, more people voted early than voted on Election Day itself. This new phase of Adelante will ensure Spanish-speaking voters in these three states are aware of the early voting option and offer information on the times and places where early voting will be taking place.

Our new "votacion temprana" (early voting) effort will run on those days that early voting is in effect, beginning this Saturday - click here to listen to the ad before it goes up on the air. The ad explains that the government has made it much easier for people to vote, and encourages them to visit our Adelante site, which provides comprehensive and state-specific information, in Spanish and English, about voting laws, absentee and early voting, voter rights, voting deadlines, early vote times and locations and other critical information.

A script of the new ad, "Today," follows below. To listen to the other ads or read the scripts, please visit the Adelante site, www.adelante08.org.

Transcript of "Hoy" ("Today")

ANNCR 1: ¿Sabías que si quieres podrías votar hoy mismo?
ANNCR 2: Si estás registrado….
ANNCR 1: … Y ya no puedes esperar más para depositar tu voto…
ANNCR 2: Visita el sitio adelante08.com…
ANNCR 1: … y encuentra cómo y dónde puedes votar…
ANNCR 2: … Hoy mismo.
ANNCR 1: Hoy mismo te enteras.
ANNCR 2: Hoy mismo puedes votar.
ANNCR 1: No esperes más.
ANNCR 2: Sigue adelante y vota.
ANNCR 1: Mensaje pagado por Adelante, NPI y el Tides Center.

Translation:

ANNCR 1: Did you know you can vote today?
ANNCR 2: If you are registered….
ANNCR 1: … And you can’t wait to vote any longer…
ANNCR 2: Visit adelante08.com…
ANNCR 1: … And find how and where to vote…
ANNCR 2: … Today.
ANNCR 1: you get informed today.
ANNCR 2: You can vote today.
ANNCR 1: Don’t wait any longer.
ANNCR 2: Move forward and vote.
ANNCR 1: Message paid by Adelante, NPI and The Tides Center.

The New Policy Institute, a non-partisan NDN affiliate, is excited to announce that the Adelante Spanish-language voter education and mobilization effort is picking up steam, with ads going up on the air today on radio stations in New Mexico and on station KRNV in Reno, Nevada.

The ads already have been running in Colorado, the Las Vegas media market and the greater Washington, DC, metropolitan area market, which includes northern Virginia and southern Maryland.  Adelante launched its first ad in Colorado with an extensive buy on Denver (stations KBNO, KXPK, KJMN, and KMXA), Colorado Springs/Pueblo (stations KNKN and KRYE) and Ft. Collins/Greeley (station KGRE). Two days later, the effort expanded into the Las Vegas media market on stations KISF, KWID, KQRT and KRRN. On October 2, Adelante started airing on stations WILC, WACA and WZLZ in the greater DC area and two new ads were released the same day that started airing in all the markets. Ads will continue through November 3.

The media campaign, Adelante, Spanish for "Moving Forward," is a public education campaign that encourages people to vote, explains the process of voting (including early and absentee voting), and targets what is projected to be a large pool of first-time Hispanic voters. 

The three ads currently on air include "Acuérdate," ("Remember"), “Siglo” (“Century”) and “Premios” (“Awards”). To listen to the ads and read the scripts in Spanish and English, click here.

Radio advertising is only half of Adelante.The effort also includes a Web site, www.Adelante08.org, which provides comprehensive information, in Spanish and English, about voting laws, absentee and early voting, voter rights, voting deadlines and other critical information. The Web site contains such information about all the states in which radio spots are airing and also will feature information about voting processes in Arizona, California, Florida, Illinois, New York, Pennsylvania and Texas. 

Today, The New Policy Institute, a non-partisan 501 c (3) affiliate of NDN, has launched a new campaign to encourage Spanish-speaking citizens to vote this November.

The campaign is called Adelante, Spanish for “Moving Forward.” The campaign kicks off this week with saturation-level statewide radio spots in Colorado, and the launch of a new Web site, www.adelante08.org. The campaign will both encourage people to vote and explain the process of voting, including early and absentee voting, to what is projected to be a large pool of first-time Hispanic voters.

The first phase of the paid media portion of the campaign begins today in Colorado. Between now and Election Day, the Adelante campaign will run hundreds of radio spots in Denver (stations KBNO, KXPX, KJMN, and KMXA), Colorado Springs/Pueblo (stations KNKN and KRYE) and Ft. Collins/Greeley (station KGRE).

To listen to the first ad, "Acuérdate," or "Remember," click here. A transcript of the ad, and the English translation, are below.

For more background on Hispanic voting trends in the United States, please view NDN’s recent report, Hispanics Rising II.

For many years now, NDN and its affiliates have worked to ensure that the voice of the fast-growing Latino community is heard in the great debate that informs American democracy. This campaign is the latest installment in that long-standing effort.

To read the script in Spanish and English, please see below:

Español:

MUJER: ¿Qué tan lejos hemos llegado?
HOMBRE: Acuérdate de Roberto Clemente.
MUJER: De la misma Selena.
HOMBRE: O de César Chávez.
MUJER: Sí, hemos llegado muy lejos, pero no podemos vivir de glorias pasadas.
HOMBRE: Este año, de ti depende decidir si nos quedamos hasta donde hemos llegado o seguimos avanzando.
MUJER: Sigue adelante y vota.
Mensaje pagado por Adelante, NPI y el Tides Center.

English:

WOMAN: How far have we come?
MAN: Remember Roberto Clemente.
WOMAN: Or Selena.
MAN: Or even César Chávez.
WOMAN: Yes, we have come really far, but we can’t live from glories of the past. 
MAN: This year, it is up to you to decide if we stay where we are or if we continue to move forward.
WOMAN: Move foward and vote.
Message paid for by Adelante, NPI and the Tides Center.