Here at NDN and our affiliate, the New Politics Institute, we have long argued that new tools and media have revolutionized 21st century politics and advocacy forever. At the core of our argument has been our New Tools Campaign -- eight new tools we believe can and have changed how progressives communicate with a new America.
President-elect Barack Obama used these new tools and media to run the most effective presidential campaign in modern history -- if not all history -- and we believe that he will reivent the presidency in much the same way. Simon has done close to a dozen interviews on what shape such an Obama presidency could take, including articles you can find here and here.
Which leads me to the reason for my post. Not politics. Not advocacy. But it is about the Internet. And it does have to do with Internet searches. Plus, it's just a cool story.
Today's New York Times reports that Google.org, the philanthropic arm of Google, has launched Google Flu Trends. The idea is pretty simple: if they are feeling poorly or having flu-like symptoms, people tend to turn to the Internet and search using terms like "muscle aches" or "flu symptoms," according to the New York Times article.
Google will monitor the numbers of searches are on a regional and state basis and thus may be able to predict flu outbreaks, alerting people and possibly saving lives, says the paper. The searches will be aggregated to protect peoples' privacy. Yahoo has conducted a study based on data that found similar data.
An excerpt from the article:
Early tests suggest that the service may be able to detect regional outbreaks of the flu a week to 10 days before they are reported by the Centers for Disease Control and Prevention. Some public health experts say that could help accelerate the response of doctors, hospitals and public health officials to a nasty flu season, reducing the spread of the disease and, potentially, saving lives.
It could also offer a dose of comfort to stricken individuals in knowing that a bug is going around.
“This could conceivably provide as early a warning of an outbreak as any system,” said Lyn Finelli, lead for surveillance at the influenza division of the C.D.C. Ms. Finelli noted that people often search the Internet for medical information before they call their doctor.
"The earlier the warning, the earlier prevention and control measures can be put in place, and this could prevent cases of influenza,” Ms. Finelli said. Between 5 and 20 percent of the nation’s population contracts the flu each year, Ms. Finelli said, leading to an average of roughly 36,000 deaths. Google Flu Trends (www.google.org/flutrends) is the latest indication that the words typed into search engines like Google can be used to track the collective interests and concerns of millions of people, and even to forecast the future.
“This is an example where Google can use the incredible systems that we have to come up with an interesting, predictive result,” said Eric E. Schmidt, Google’s chief executive. “From a technological perspective, it is the beginning.”
For now the service covers only the United States, but Google is hoping to eventually use the same technique to help track influenza and other diseases worldwide.
The premise behind Google Flu Trends has been validated by an unrelated study indicating that the data collected by Yahoo, Google’s main rival in Internet search, can also help with early detection of the flu.
“In theory, we could use this stream of information to learn about other disease trends as well,” said Philip M. Polgreen, assistant professor of medicine and epidemiology at the University of Iowa and a co-author of the study based on Yahoo’s data.
A note of interest: Eric Schmidt, Google's CEO, endorsed Obama and was at the President-elect's economic summit last Friday in Chicago. New tools in politics, new tools in medicine.